ABOUT US

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THE JOURNEY

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AT AUROR, OUR MISSION IS TO BRING CREATIVITY AND ELEGANCE INTO THE WORLD OF FASHION WITH OUR JEWELRY PIECES. OUR JEWELRY IS A STATEMENT OF STYLE AND INDIVIDUALITY, AND WE AIM TO EMPOWER OUR CUSTOMERS TO EXPRESS THEMSELVES CONFIDENTLY THROUGH OUR PIECES. AT AUROR, WE BELIEVE THAT JEWELRY SHOULD BE AN EXTENSION OF ONE'S PERSONALITY, AND WE ARE DEDICATED TO CREATING PIECES THAT ARE AS UNIQUE AND BOLD AS THE INDIVIDUALS WHO WEAR THEM.

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THE FOUNDER

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SWANN WAS BORN IN PARIS AND AFTER HAVING LIVED IN A NUMBER OF DIFFERENT CITIES SHE SETTLED IN NEW YORK, WHICH SHE NOW CALLS HOME. SHE FOLLOWED HER MOTHER’S FOOT STEPS AND DEVELOPED A PASSION FOR ART & FASHION. SWANN IS KNOWN FOR HER CREATIVITY AND UNIQUE FASHION STYLES. SHE LOVES TO INSPIRE WOMEN TO BE FASHIONABLE, ELEGANT AND OUTSTANDING WITHOUT BREAKING THE BANK.

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AUROR

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AUROR IS A PLAY ON SWANN’S MIDDLE NAME “AURORE” WHICH MEANS DAWN, BRILLIANT, UNIQUE AND MAGICAL LIGHT AND THE WORD "OR" WHICH MEANS GOLD IN FRENCH.